Advertising at the Airport

Advertisements fill the world, lighting up drives and stores with sales and goods prompting you to stop and seek out more information, eventually enticing you to buy the product. Without them, we would not know about many consumer goods that can benefit us in our daily lives or know about things that we never would have thought about wanting. Unfortunately, unless seated at a television or on your phone, seeing these advertisements are usually just fleeting glimpses of extravagant colors or large numbers, with an occasional recognizable brand. Hence why most consumers continue to buy from places they know, leaving the exploration of goods to others instead. 

However, there are places that fix this problem, and it typically can be anywhere where people are essentially trapped. A good example of this would be the airport. Waiting in line for checked bags, waiting for the actual flight, and walking around to find food give travelers a great opportunity to see advertisements the airport has to offer, potentially expanding bought goods and boosting revenues and profits from those businesses. Brownsville, Texas is looking for qualified Airport Advertising Concession firms to submit proposals for the comprehensive management, marketing, operation, and maintenance of the terminal Advertising Program, which includes digital displays, marketing software, and ongoing business plan development. They also desire for the designs to seamlessly align with the airport's overall aesthetics and reflects the unique characteristics of the surrounding region it serves. 

By accepting, firms can play a pivotal role in shaping the city's image and brand, giving them the ability to blend in Brownville's rich cultural attractions and economic opportunities within the advertisements. For a growing city such as Brownsville, the advertisements can boost the economy, allowing for sustained operations while the businesses themselves are promoted. It is a very symbiotic relationship that leaves a lot of room for growth and more mutual benefits. Down the line, data analysts can come in and review data, allowing advertisers to tailor their messages more effectively and therefore engage better with the travelers, efficiently boosting the airports revenue as well. 

If interested in this opportunity to grow together, click on the link to find out more information. The bid closes October 9, 2024 at 3:00 PM CDT.